How to write a classified ad that sells

The parts of a strong ad

1. Specific headline: brand, item, key feature and price. "Oak dining table, seats 4, $250" beats "Table for sale".
2. Honest condition: say what is worn or broken. Buyers who are surprised at pickup walk away.
3. Key details: size, model, age, color and anything a buyer would ask.
4. Photos: several clear daylight photos, including any damage.
5. Price: a fair price based on recent sales, and whether you accept offers.
6. Terms: pickup or delivery, payment methods and when you are available.

Pricing tips

• Search for the same item and note what sold, not just what is listed.
• Price slightly above your minimum if you expect to negotiate.
• Lower the price after a week with no serious interest.

Respond well

Reply quickly and politely, answer questions directly and offer specific times to meet. Serious buyers usually ask specific questions about the item.

Services and jobs

For services, say what you do, the area you serve, typical prices or how you quote, and how to contact you. Include licenses where your trade requires them.

Refresh your ad

Renew or repost according to the site's rules, update photos and keep the title fresh, rather than posting duplicates.